Prepared for the builder · The Bower Willo
The Bower Willo.
The launch, built.
The rebrand, the community site and the listing sites, and how it all works together.
In this deck
Three chapters. One story.
- 01The rebrandThe line, the identity, the voice
- 02The siteswillodistrict.com and the listing network
- 03The connectionsLeads, inventory, listings, search, tracking
- A social plan is in place for when we're ready to take the next step.
01 · The rebrand
Modern homes.
Historic ground.
One line, one argument: you can build a beautiful home almost anywhere. You cannot recreate Willo.
Sell the district first
Willo, then the block, then the two plans, then a person to text.
Two registers
Emotion in ink and gold; proof in blue drawing sheets.
One promise
Every form ends with a name, a number and a time.
01 · The identityOne system, every surface
Palette
Ink
Paper
Gold
Sheet blue
Type
Modern. Confident.
Labels read like architectural drawings
Voice
Plain, specific, local. Real names and real distances. Availability is never typed into the copy, so it is never out of date.
02 · The sites · willodistrict.com
Fly in. Learn the district on the way.
The home page opens on the real satellite view of downtown. Scrolling flies you through the name, down Central Avenue, past the Art Museum, the Heard and Encanto Park, along the Willo streets, and lands on the roof at 6 PM.
The map
The dive
The museums
The streets
The roof
02 · Proof · Sheets A1–A3Live availability
Emotion first. Then the drawings.
- A1 Site planAll 28 lots, always showing what is left
- 3D modelGold pins on the homes for sale; a click opens the listing
- A2 PlansHeritage and Rooftop, room by room, model photography
- A3 Spec“Upgrades come standard,” itemized like a spec sheet
02 · The district page
The location is the product. So it got its own page.
18
places within a walk, each with why it matters
3
rail stations, with walk time from the gate
1886 → 2026
the district’s history, ending on this block
vs
new vs historic: the honest comparison, including where the old house wins
02 · The sitesOne hub · a listing site per home
One community site. A site for every home.
willodistrict.com
Story · inventory · leads
luxuryinwillo.com
118 W Holcomb Ln
$805,000 · on the market
insidewillo.com
111 W Holcomb Ln
$809,000 · on the market
willoliving.com
127 W Holcomb Ln
$796,500 · on the market
homesinwillo.com
109 W Willo Ct
$750,000 · on the market
willophoenix.com
117 W Willo Ct
$799,000 · on the market
livingwillo.com
134 W Holcomb Ln
Switches on when its domain resolves
03 · The connectionsHow it works together
Everything talks to everything.
Every inquiry, labeled
Each one reaches the sales team already labeled: what they asked about, which plan, which lot.
Always current
Mark a home sold and the whole site updates within a minute: the counts, the plan, the 3D model.
One click to every listing
Homes on the market open their own listing site from the plan, the 3D model and the lot cards.
Measured
Every visit and every inquiry, by plan, by lot and by where it came from.
Ready for ads
Audiences are already building from site visitors, ready for the first campaign.
Found
Verified with Google, every page submitted, and set up to be the answer when AI assistants are asked about Willo.
03 · The funnelEvery path ends with a person
Every path ends with a name, a number and a time.
Capture
Tour booking · pricing on any lot · price sheet · brochure · interest list · agent registration
Measure
Where every lead came from · which plan and lot · a landing page per plan
Route
Straight to the sales team, labeled by type, plan and lot · a named rep and a reply time on screen
Return
“Welcome back” with the lot they looked at · the Text / Call / Book bar on every phone · chat
Modern homes. Historic ground.
willodistrict.comNathan · 480.747.3782Chantel · 480.526.0734Young | Ottosen · yodevelopment.com