01Before the plans
Product & pricing strategy
Buyer profile, unit mix, plan sizes and finish level, priced on what actually sells in the submarket, not comps from another zip code.
Young | Ottosen · New-home sales & marketing · Phoenix & Scottsdale
You build it.We sell it out.
A new-home sales and marketing team, not a brokerage that also does new homes. We are in before the first plan is drawn, and we hand over the last set of keys.
200+New homes sold
14+Communities, Phoenix & Scottsdale
3 / 3Stalled communities closed out
50+Years combined in real estate
The difference
Most builder sites are brochures.
They look good and sell nothing. Buyers can't see what's left, can't get a price, and can't book a time. Every one of those gaps is a lead that leaks. This is what we build instead.
| The usual | A Y|O launch |
|---|---|
| A brochure with a contact form. | Live availability by lot, a price path, tour booking. |
| Renderings of the building. | The neighborhood sold as the product. |
| Leads in an inbox nobody owns. | Every inquiry tagged, routed and answered by a named person. |
| Ads that land on the home page. | A landing page per plan, tracked to contract. |
What we do
One team. Dirt to sold-out.
Six stages, one accountable team. Hire us for all of it or for the stage where your project is stuck.
02Brand
Positioning & collateral
The name, the one-line argument, the brochure, the renderings brief and the signage, built as one piece so it all says the same thing.
03Digital
Community website & lead system
Live availability, plan and finish pages, tour booking, and every inquiry tagged by lot, plan and source, straight into your pipeline.
04Launch
Release planning & VIP list
Phased releases that create urgency without leaving money on the table. The interest list is built before the first model opens.
05Sales
Model staffing & representation
New-home-trained agents on site daily. Contract to close: lender coordination, design-center appointments, walk-throughs.
06Reporting
Traffic, conversion, absorption
Weekly traffic-to-contract numbers, ad performance by plan type, price-elasticity reads, and a straight answer on what to change.
Track record · 2017–2026
Fourteen communities. Three rescued.
Sold out, closed out, or sold as a package. Three builders called us after their sales had stalled. All three closed out.
The MasonUptown Phoenix · 33 townhomesLivUrbnSold out
1111 MissouriUptown · 29 townhomesSold out pre-completion
Nirvana at ColterUptown · 29 townhomesRiley SmithSold out pre-completion
The CollectiveUptown · 14 townhomesPorchlightSold out pre-completion
Osborn CommonsArcadia · 10 townhomesYounger Bros.Sold out
Center 8Roosevelt Row · 12 townhomesSasquatchSold out
Vistas of ScottsdaleScottsdale · 16 townhomesLanternSold out 2025
Retreat at Seven Desert MountainScottsdale · 20 condos, $1.5M+Family Dev.Phase I sold out
Contour on CampbellArcadia Lite · 105 condosLivUrbnClose-out
StacksArcadia Lite · 8 townhomesBoxwellClose-out
Hudson EastScottsdale · 18 townhomesPorchlightClose-out
AriseMoon Valley · 14 townhomes88 VenturesPackage sale
ReflectionCentral Phoenix · 4 custom townhomesPackage sale
Park 7 on WindsorCentral Phoenix · TownhomesIdentity Dev. Group50%+ sold
Now selling
Four communities on the market today.
Scottsdale
Quarter at Palm
25 mid-century-inspired detached homes, resort amenities, lock-and-leave.
Visit↗ScottsdaleCircle Lofts
20 townhomes: floating stairs, multi-slide doors, owned solar, private garages.
Visit↗Uptown PhoenixThe Bower Maryland
34 gated detached homes near the Royal Palm corridor.
Visit↗Willo Historic DistrictThe Bower Willo
28 infill homes inside a National Register district. The newest launch.
Visit↗
Case study · the newest launch
The Bower Willo. End to end.
Twenty-eight infill homes inside a National Register district. We wrote the line, built the brochure, set the pricing and releases, built the community site with live availability, and staff the models daily.
- Positioning“Modern homes. Historic ground.”
- Community siteLive lots, 3D site plan, tour booking
- Lead systemEvery inquiry tagged by lot and source
- On siteTwo furnished models, open daily
The team
The people you'll actually work with.
Builder and developer consultation, pricing strategy, release planning.
New-home sales and marketing across Phoenix and Scottsdale since the team’s first community.
Contract to closing, lender introductions, and the honest answer on what sells.
On site daily. Walks every plan with every buyer and knows which lot gets the view.
Brochures, launches, the interest list, and making sure every text gets answered.
How it starts
Three steps. The first one is free.
01
Positioning read
Send the site, the product and the timeline. Back comes who buys it, what it is worth, and the one line that sells it. No retainer.
02
Launch plan
Pricing and release schedule, the brand and brochure, the community site, the interest list, and the model staffing plan.
03
Sell-out
Agents on site, weekly numbers, and adjustments in the open until the last set of keys is handed over.
Start a project
Tell us about the dirt.
Entitled or not, six units or sixty. We come back with a positioning read, a pricing range and what a launch would look like. No retainer for the first conversation.